• Search

    BLOG

    Lighting Solutions for Increasing Sales in Stores

    The atmosphere your customers feel the moment they step into your store directly affects their shopping experience and purchasing decisions. Therefore, lighting solutions are one of the most powerful tools to create this atmosphere. At this point, we have created the “Lighting Solutions for Those Who Want to Increase Sales in Stores” content for you to increase sales in stores. By browsing our content, you can have information about the impact of store lighting on sales. we wish you all pleasant reading and good days.

    Why Pay Attention to Lighting Solutions in Stores?

    Lighting in stores not only increases the visibility of products, but is also a powerful tool that influences customers' perceptions, emotions and buying behavior. This tool helps to present a quality and attractive appearance by displaying the colors and textures of the products in the most lifelike way. It also determines the general atmosphere of the store and influences purchasing behavior. Thus, people are more prone to purchase with the energy emitted by light. In addition, with lighting arrangements, in-store directions can be made, focal points can be created and customers can pay attention to certain products. As a result, paying attention to lighting solutions directly affects the success of the store both aesthetically and functionally. Therefore, when making a choice in store lighting, definitely make a choice by considering the width of the store, its structure, etc.

    What Should Be Considered in Store Lighting to Increase Sales?

    In order to increase sales, many major points should be considered in store lighting. These points will physically affect sales and at the same time help employees to have a more comfortable working area. In this context, the things to be considered in store lighting to increase sales are as follows;

    • Color temperatures appropriate to the atmosphere of the store should be used. Therefore, warm white light creates a cozy and relaxing environment, while cool white light gives a clean and modern feel. For example, natural light is preferred in clothing stores, while cold lights are more suitable for technology stores.
    • Showcases are a critical area for the store to attract potential customers outside. For this reason, attractive and strategically directed lighting can increase the rate of entry to the store by highlighting the products in the showcase.
    • Spotlights or directed lights should be used in areas where products are displayed. This emphasizes the details of the products and attracts the attention of customers. This technique is especially effective for new or campaign products.
    • The basic lighting, which determines the overall atmosphere of the store, should enable customers to move around the store comfortably. For this reason, a homogeneous lighting helps every corner of the store to be clearly visible. At the same time, a natural light level that is easy on the eyes should be preferred.
    • A special lighting scheme is important for fitting rooms in clothing stores. For this reason, soft and natural lights can make customers feel better and have a positive impact on their purchasing decisions.
    • A balanced and strategic lighting scheme is important for both aesthetics and functionality, as unnecessary brightness, glare or misplaced light sources can cause customer discomfort.
    • Using energy-efficient LED lighting can both reduce operating costs and create an environmentally friendly image. At the same time, natural lighting can be achieved by utilizing daylight as much as possible.
    • Appropriate ambient lights should be used for different store sections. For example, a luxury product area requires more sophisticated lighting, while a young and dynamic section may prefer colored lights.
    • Adjustable light systems should be preferred for use at different times of the day or for seasonal campaigns. This keeps the store atmosphere constantly fresh and attractive.
    • Working with an expert lighting designer, planning should be made in accordance with the needs of the store. This ensures the best results, both technically and aesthetically.

    What are Lighting Strategies According to Store Areas?

    All areas in the store have their own unique lighting strategies. These lighting strategies are designed in accordance with the function of each part of the store and are applied to improve customer experience and increase sales. In this context, lighting strategies according to store areas are as follows;

    1. Showcase Lighting:

    The showcase is the area where customers get their first glimpse of your store. For this reason, a remarkable showcase lighting can increase the rate of entry to the store. At the same time, different lighting settings can be used for day and night visibility, as accent spotlights can create a remarkable atmosphere with colored or moving light effects while highlighting the details of the products on display.

    1. Giriş Alanı Aydınlatması:

    Using warm and inviting lighting at the entrance of the store is important to draw customers in. In this context, the entire area should be clearly illuminated with homogeneous lighting. However, focal points at the entrance (for example, product stands with campaigns) should be made more prominent.

    1. Product Display Areas:

    On shelves, tables and stands where products are displayed, it is necessary to highlight products using focused and directed lighting. For this reason, spotlights or track systems offer ideal solutions to better show the texture and details of the products. Appropriate color temperatures should be preferred for different product categories. For example, natural light is effective for clothing products, while cool white light is effective for jewelry.

    1. General Store Lighting:

    The general lighting of the store is important to create a comfortable atmosphere. In these areas, a homogeneous light distribution should be provided and a color temperature close to natural light should be preferred. In particular, using too bright or too dim light should be avoided and an environment that does not strain the eyes should be created.

    1. Test Cabins:

    In the fitting rooms of clothing stores, lighting in warm and natural tones should be preferred to make customers feel good. Because a shadowless lighting scheme can positively affect the purchasing decision by accurately reflecting the color and form of the clothes.

    1. Cash and Payment Fields:

    The checkout area should be well lit and both functional and comfortable to use. At the same time, a light level that is not too bright but at which employees and customers can easily perform all transactions should be preferred.

    1. Rest Areas:

    If the store has relaxation areas where customers can sit, relaxing and dim lighting should be used here. Warm white lights in particular can create a cozy atmosphere and encourage customers to stay in the store longer.

    1. Areas of Focus:

    Brighter and more striking lighting should be preferred for focal points within the store where certain products or campaigns are displayed. The lights used in these areas should be planned to create a contrast compared to other areas.

    1. Decorative Lighting:

    The identity of the brand and the atmosphere of the store can be supported by using decorative lighting elements (chandeliers, LED strips, wall lamps) in accordance with the overall design of the store. Especially in luxury segment stores, decorative lighting is effective in emphasizing prestige.

    1. Output Area:

    At the exit of the store, soft lighting should be used to ensure that customers have a positive final experience. This area should also be lit in a clean and safe, but not eye-straining manner.

    Licalux Lighting Difference in Increasing Store Sales

    Licalux Lighting makes a difference in increasing sales with innovative and effective lighting solutions specially designed for stores. With its expert team and modern technology, Licalux offers the right light design by analyzing each store area in the best way and uses ideal color temperatures, focused spotlights and energy efficient LED systems to make your products more attractive and remarkable. Thus, it makes its difference with special ambient lighting to create a relaxing atmosphere throughout the store. With Licalux, your store is maximized both aesthetically and functionally, while transforming the shopping experience by making your customers stay in your store longer. Therefore, discover the Licalux Lighting difference for more customers, more sales and a lasting brand image!

    Discover Licalux's store lighting solutions to increase the appearance and sales of your store. This way, you will have a perfect sales process.

    Frequently Asked Questions

    Can lighting really boost store sales?

    Yes, the right lighting strategies can improve the store atmosphere, make products more attractive and positively influence customers' purchasing decisions. Highlighting featured products and improving the overall store ambience contributes to increased sales.

    What should be the ideal lighting for test booths?

    Natural lighting without shadows should be preferred in fitting rooms. This allows customers to evaluate the clothes in their true color and form and positively influences their purchasing decisions.

    Which color temperatures should be used in-store?

    Color temperatures vary according to the type of store. In clothing stores, warm white lights that create the effect of natural light are generally preferred, while cool white lights can be used in technology stores.

    How much can lighting changes increase sales rates?

    The right lighting strategy can increase store footfall and sales by 10-20% by increasing the attractiveness of products. It also strengthens brand perception and builds customer loyalty.

    Should dim light or bright light be used in test booths?

    In fitting rooms, natural light without shadows should be preferred, not dim. This reflects the true color and cut of the clothes, helping customers make an accurate decision.

    0
    Would love your thoughts, please comment.x
    ()
    x