The atmosphere your customers feel the moment they step into your store directly affects their shopping experience and purchasing decisions. Therefore, lighting solutions are one of the most powerful tools to create this atmosphere. At this point, we have created the “Lighting Solutions for Those Who Want to Increase Sales in Stores” content for you to increase sales in stores. By browsing our content, you can have information about the impact of store lighting on sales. we wish you all pleasant reading and good days.
Lighting in stores not only increases the visibility of products, but is also a powerful tool that influences customers' perceptions, emotions and buying behavior. This tool helps to present a quality and attractive appearance by displaying the colors and textures of the products in the most lifelike way. It also determines the general atmosphere of the store and influences purchasing behavior. Thus, people are more prone to purchase with the energy emitted by light. In addition, with lighting arrangements, in-store directions can be made, focal points can be created and customers can pay attention to certain products. As a result, paying attention to lighting solutions directly affects the success of the store both aesthetically and functionally. Therefore, when making a choice in store lighting, definitely make a choice by considering the width of the store, its structure, etc.
In order to increase sales, many major points should be considered in store lighting. These points will physically affect sales and at the same time help employees to have a more comfortable working area. In this context, the things to be considered in store lighting to increase sales are as follows;
All areas in the store have their own unique lighting strategies. These lighting strategies are designed in accordance with the function of each part of the store and are applied to improve customer experience and increase sales. In this context, lighting strategies according to store areas are as follows;
The showcase is the area where customers get their first glimpse of your store. For this reason, a remarkable showcase lighting can increase the rate of entry to the store. At the same time, different lighting settings can be used for day and night visibility, as accent spotlights can create a remarkable atmosphere with colored or moving light effects while highlighting the details of the products on display.
Using warm and inviting lighting at the entrance of the store is important to draw customers in. In this context, the entire area should be clearly illuminated with homogeneous lighting. However, focal points at the entrance (for example, product stands with campaigns) should be made more prominent.
On shelves, tables and stands where products are displayed, it is necessary to highlight products using focused and directed lighting. For this reason, spotlights or track systems offer ideal solutions to better show the texture and details of the products. Appropriate color temperatures should be preferred for different product categories. For example, natural light is effective for clothing products, while cool white light is effective for jewelry.
The general lighting of the store is important to create a comfortable atmosphere. In these areas, a homogeneous light distribution should be provided and a color temperature close to natural light should be preferred. In particular, using too bright or too dim light should be avoided and an environment that does not strain the eyes should be created.
In the fitting rooms of clothing stores, lighting in warm and natural tones should be preferred to make customers feel good. Because a shadowless lighting scheme can positively affect the purchasing decision by accurately reflecting the color and form of the clothes.
The checkout area should be well lit and both functional and comfortable to use. At the same time, a light level that is not too bright but at which employees and customers can easily perform all transactions should be preferred.
If the store has relaxation areas where customers can sit, relaxing and dim lighting should be used here. Warm white lights in particular can create a cozy atmosphere and encourage customers to stay in the store longer.
Brighter and more striking lighting should be preferred for focal points within the store where certain products or campaigns are displayed. The lights used in these areas should be planned to create a contrast compared to other areas.
The identity of the brand and the atmosphere of the store can be supported by using decorative lighting elements (chandeliers, LED strips, wall lamps) in accordance with the overall design of the store. Especially in luxury segment stores, decorative lighting is effective in emphasizing prestige.
At the exit of the store, soft lighting should be used to ensure that customers have a positive final experience. This area should also be lit in a clean and safe, but not eye-straining manner.
Licalux Lighting makes a difference in increasing sales with innovative and effective lighting solutions specially designed for stores. With its expert team and modern technology, Licalux offers the right light design by analyzing each store area in the best way and uses ideal color temperatures, focused spotlights and energy efficient LED systems to make your products more attractive and remarkable. Thus, it makes its difference with special ambient lighting to create a relaxing atmosphere throughout the store. With Licalux, your store is maximized both aesthetically and functionally, while transforming the shopping experience by making your customers stay in your store longer. Therefore, discover the Licalux Lighting difference for more customers, more sales and a lasting brand image!
Discover Licalux's store lighting solutions to increase the appearance and sales of your store. This way, you will have a perfect sales process.
Yes, the right lighting strategies can improve the store atmosphere, make products more attractive and positively influence customers' purchasing decisions. Highlighting featured products and improving the overall store ambience contributes to increased sales.
Natural lighting without shadows should be preferred in fitting rooms. This allows customers to evaluate the clothes in their true color and form and positively influences their purchasing decisions.
Color temperatures vary according to the type of store. In clothing stores, warm white lights that create the effect of natural light are generally preferred, while cool white lights can be used in technology stores.
The right lighting strategy can increase store footfall and sales by 10-20% by increasing the attractiveness of products. It also strengthens brand perception and builds customer loyalty.
In fitting rooms, natural light without shadows should be preferred, not dim. This reflects the true color and cut of the clothes, helping customers make an accurate decision.